We're excited to introduce a new free feature for streams on the Radio Mast Streaming Network:
Custom Preroll and Postroll ads.
A preroll ad is a jingle or message that plays before your audio stream starts. When a listener connects, they will hear this preroll audio play before your stream starts, creating an opportunity for stronger branding of your stream or to promote a message.
Radio Mast makes it easy to upload and assign preroll ads to your stream by automatically converting files to the correct format to ensure smooth playback for your listeners.
Broadcasters using Custom Listener Authentication can go even further with dynamic preroll ad insertion, allowing preroll ads to be customized for each listener.
We've also added support for postroll ads, which play after a time limit is exceeded. Broadcasters using Custom Listener Authentication can impose a time limit on each listener, and can now play a postroll ad once the listener exceeds their time limit.
Custom preroll and postroll ad insertion is now available to all Radio Mast customers using the Radio Mast Streaming Network, at no additional cost.