Today, we're pleased to announce an update to Radio Mast Analytics, our listener statistics suite that empowers radio broadcasters with detailed reports about their audience, geographic reach, and song performances.
Session-based listener analytics now have higher time resolution, letting you view listener behaviour in 1-hour and 15-minute intervals. This gives you clearer insight into when your audience is tuning in. Sessions can still be filtered by country, city, device, and referrer, helping you better understand who's listening and when.
To demonstrate the value of the new hourly-resolution graphs, we analyzed listener hours by device for one of our partner stations. In the graph below, you'll see that listeners using Alexa tend to start listening earlier in the day than those using iPhones. This suggests Alexa users are more likely listening from home, while iPhone users tend to start listening during their commute.
New Metrics
This update introduces Active Sessions as the new primary metric, replacing "Listener Sessions". Active Sessions captures and attributes listener activity with higher time resolution, making it ideal for analyzing short-term trends. We've also added Uniques, a new metric that measures the number of unique listeners. This helps you better understand your station's total reach and listener churn.
Faster than Ever
We've significantly improved performance, with faster report generation and interface responsiveness - most reports generate in just a few seconds, even for stations with dozens of streams and hundreds of thousands of listeners. This was made possible through a combination of a new high-performance data processing backend and next-generation hardware.
Listener session data is now processed in real time, with updates appearing in Analytics every few minutes instead of once daily.
Additionally, the "Minimum Listener Session Duration" and bot exclusion filters now apply immediately to data viewed in Analytics and in generated reports. Previously, changes to these filters only affected data processed in future daily updates.
Availability and Pricing
This Analytics update is available today for streams hosted on the Radio Mast Streaming Network - still just $10 per month.
Join Radio Mast today to take advantage of our global streaming audio CDN, delivering superior reliability and low-latency listening.
To access Analytics, log in to Radio Mast and click "Analytics" in the left-hand menu of your Dashboard.
Learn More
- Read more about Radio Mast Analytics
- Explore the detailed Analytics documentation
- Discover the Radio Mast Streaming Network
Release Notes
Here's a quick summary of what's new in the Q4 2025 update to Analytics:
- Graph metrics now support higher time resolution - choose from 1 day, 1 hour, or 15-minute intervals.
- The main table in Analytics now displays more than just the top 10 values per dimension - view data for your top 30 countries, cities, devices, and more.
- Performance improvements: faster load times for graphs and reports, even on stations with large audiences.
- All metrics are now calculated using your local timezone (set in your User Profile settings), instead of UTC.
- "Active Sessions" has replaced "Listener Sessions" as the primary metric. It attributes listening time within each time window and is better suited for high-resolution graphs.
- New data is now available in minutes, rather than being updated once per day.
- Minimum session duration and bot exclusion filters now apply in real-time to graphs, tables, and SoundExchange reports.