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Introducing Analytics: Enhanced Listener Statistics for Online Radio

Introducing Analytics: Enhanced Listener Statistics for Online Radio

Understanding your audience is key to growing your radio station online. A careful analysis of listener statistics can reveal your reach and help you plan your radio content, fundraising, and help attract relevant local advertisers.

Today, we're unveiling Radio Mast Analytics, an enhanced listener statistics suite to empower online radio broadcasters with fast, detailed reports about your audience, geographic reach, and song performances.

Analytics lets you put your listener statistics under a microscope, with multi-level drill downs to analyze your audience by country, city, or player device. For example, you can use filters to look at listener sessions from New York City and then see those sessions graphed by device, all within seconds. The total listener hours (TLH / ATH) and average listener session duration are also available for each segment.

For broadcasters in the US, Canada, and the UK, song performance reports are also now available. Performance reports show the number of "listens" each song received, which can be used when reporting performances of copyrighted music to performing right organizations such as SoundExchange, BMI, ASCAP, Re:Sound, and PPL. Radio Mast Analytics can generate reports for you in the styles used by each of these organizations.

Analytics is available today for streams hosted on the Radio Mast Streaming Network for just $10 per month. Join Radio Mast today to take advantage of our global streaming audio CDN, for superior reliability and low-latency listening.

To access Analytics, log into Radio Mast and click "Analytics" in the menu on the left of your Dashboard.

Learn More

Explore Screenshots

Here are some screenshots of Analytics in action:

A graph of listener sessions by country with Radio Mast Analytics.
View listener sessions by country over time.
Screenshot of listener session data in a table.
A listener statistics breakdown of the devices used by listeners in Amsterdam.
Listeners on desktop computers tend to listen longer than mobile listeners because they're at a desk.
A graph of listener sessions by country with Radio Mast Analytics.
Other metrics available on a monthly basis include Total Performances, Tracks Played, and Tracks Per Hour
A graph of listener sessions by country with Radio Mast Analytics.
Performance reports can be formatted for SoundExchange, BMI, ASCAP, and Re:Sound.