Radio Mast Analytics provides enhanced daily listener statistics and reports for streams on the Radio Mast Streaming Network, helping you better understand your audience. Royalty reports are provided for radio broadcasters in the style required by various performing rights organizations.
Radio Mast Analytics includes a powerful interface for breaking down Listener Sessions by country, city, and player device. Each dimension can be filtered and further segmented, allowing you to see fine-grained information about your audience.
With Radio Mast Analytics, you can:
Here's some examples of how you can delve into the data from Analytics:
Analytics can be enabled on any Radio Mast stream for $10 / month. Learn more about pricing.
To enable Analytics on an individual stream, log into Radio Mast then:
Data will begin to appear in Analytics within 1 - 2 hours after enabling it.
The Listener Sessions tab displays aggregated statistics about your listeners over a given data range. Statistics are presented as both a graph and table. A listener session is a single connection from a listener to the Radio Mast Streaming Network.
The following controls are available for filtering listener session data:
The graph displays the top 5 data series from the table, showing how your audience changed over the reporting period. The graph can also be toggled into "TLH" mode, which plots the Total Duration for each series instead.
The table displays listener session breakdowns by the selected filters across the reporting period. Statistics include total listener sessions, average session duration, and total duration (also known as total listener hours or aggregate tuning hours).
The table can also be switched to "Percentages" mode, which displays Total Duration and Listener Sessions as a percentage of their respective totals. For example, this allows you to see percentage of TLH by country.
The Performances tab displays how many times each track was aired on your radio stream (play count) and how many times it was heard by listeners (performances). If a single track is aired by your radio station and heard by 10 listeners, 10 performances are reported.
Performances can be filtered by an individual stream or aggregated across all streams on a station. Performances are reported monthly. Monthly performance data can be exported to CSV.
Additional metrics are available below the Performances table, and include total performances, tracks played, and tracks per hour for a given month.
Reports can be exported in the style used by performing rights organizations, including SoundExchange, BMI (Music Use Report), ASCAP, and Re:Sound. These are useful for licensed radio stations who need this data for royalty reporting.
Radio Mast Analytics can generate reports in the style required by SoundExchange, based on your performance data. Performances are filtered for US listeners only, calculated based on the fraction of daily US total listener hours (TLH).
Extended Metadata is required for complete SoundExchange-style reports. The following metadata fields are required:
ISRC, instead of
Additionally, the "Service Name" column must be manually filled out. For more information about SoundExchange reporting requirements, please consult your agreement with SoundExchange.
ASCAP-style quarterly reports can be generated with Radio Mast Analytics.
Note that the "Service Name" column must be manually filled out before submitting your report.
Quarterly reports in the style of a BMI Music Use Report can be generated by Radio Mast Analytics.
Monthly reports in the style of Re:Sound can be produced for your station by Radio Mast Analytics.
Extended Metadata is required for complete Re:Sound-style reports. Specifically, the
Label field must be provided by your encoder,
in addition to the traditional
Analytics can generate reports in the style used by Corporation for Public Broadcasting for SoundExchange, consisting of raw listener session logs. To access these reports for your station, you must enable Generate and archive monthly CPB reports in the Settings tab of Analytics. CPB reports are generated on the 1st of every month and reports for subsequent months will only be available after this setting is enabled.
Radio Mast Analytics does not have a PPL-style report, but the information needed for some types of broadcasters is readily available in the following parts of the interface:
|Report Style||Period||Metadata Required||Notes|
|SoundExchange||Monthly||Extended Metadata: Artist, Title, Year, Label (or ISRC)||NAME_OF_SERVICE and CHANNEL_OR_PROGRAM_NAME columns must be manually filled out. Performances are filtered to US listeners only.|
|ASCAP||Quarterly||Basic Metadata: Artist, Title||"Service Name" column must be manually filled out. "Number of Performances" is equivalent to our "Play Count".|
|BMI Music Use Report||Quarterly||Basic Metadata: Artist, Title||"Performance Count" is equivalent to our "Play Count".|
|Re:Sound||Monthly||Extended Metadata: Artist, Title, Label||"Number of Plays" is equivalent to our "Play Count".|
|Corporation for Public Broadcasting||Monthly||Basic Metadata: Artist, Title||Bot traffic and sessions shorter than the *Minimum Listener Session Duration* setting are excluded. *Generate and archive monthly CPB reports* setting must be enabled first.|
Radio Mast Analytics filters known bot traffic into a Device category called Bot, which can be explored in the Listener Sessions tab.
Radio Mast Stream Monitoring is filtered out from all Analytics statistics.
Your stream URL can be customized to override the "Referrer", allowing you to attribute and segment traffic to sources like apps
by using a different stream URL for each app. This is done by appending a
referer=value querystring to your URLs. (Note
referer is spelled with a single "R", in keeping with HTTP conventions.)
For example, this URL illustrates how to override the referrer with "TuneIn":
Listeners that connect via this link would be accounted for in Analytics with their referrer as TuneIn, allowing you to easily track traffic from that source.
The following options can be configured in Analytics, under the Settings tab:
Unknown can sometimes seen in city or country data when it was not possible to accurately identify a listener's location. For example, if Analytics is able to geolocate a listener's country but not their city, their city is labelled as "Unknown".
Analytics calculates data series for the top 10 values of each dimension daily (eg. top 10 devices in Amsterdam daily). Listeners from the "long-tail" beyond that top 10 are lumped into a single category called "Other", allowing them still to be accounted for, but with less precision.
Analytics data refreshes daily.
CPB reports are generated on the 1st of every month, if enabled in the Settings tab.
Need a report that we don't have? Please get in touch and let us know what you need.
No, Radio Mast Analytics does not use tracking cookies.
Yes, the Listener Sessions tab allows you to see a breakdown of TLH (aka. ATH) by country.
Have another questions not answered here? Please get in touch and we'd be happy to help.