Analytics

Radio Mast Analytics provides enhanced daily listener statistics and reports for streams on the Radio Mast Streaming Network, helping you better understand your audience. Royalty reports are provided for radio broadcasters in the style required by various performing rights organizations.

Radio Mast Analytics includes a powerful interface for breaking down Listener Sessions by country, city, and player device. Each dimension can be filtered and further segmented, allowing you to see fine-grained information about your audience.

With Radio Mast Analytics, you can:

  • Quickly see where your listeners are
  • Compare your popularity in different cities and countries
  • See which devices your listeners are using.
  • Filter and drill down into your data (eg. see top devices in your city)
  • Generate performance reports in the style of SoundExchange, ASCAP, BMI, and Re:Sound.
  • Get playout metrics, such as total tracks played and total tracks played.

Here's some examples of how you can delve into the data from Analytics:

  • Explore listener sessions from New York City, broken down by player device.
  • Compare total listening hours by device, to understand how much time listeners spend on-the-go.
  • Compare the average listening session length across cities, to assess the fitness of your radio content for the geography of your audience.

Analytics can be enabled on any Radio Mast stream for $10 / month. Learn more about pricing.

Enabling Analytics

To enable Analytics on an individual stream, log into Radio Mast then:

  1. Click Streams on the left.
  2. Click the stream you'd like to configure.
  3. Select the Configuration tab.
  4. Under Analytics, click Enable Analytics.
  5. Click Save Stream to apply your settings.

Data will begin to appear in Analytics within 1 - 2 hours after enabling it.

Enabling Analytics for your stream in Radio Mast" caption="Look for 'Enable Analytics' in the *Configuration* tab of your stream.
Look for 'Enable Analytics' in the Configuration tab of your stream.

Listener Sessions

The Listener Sessions tab displays aggregated statistics about your listeners over a given data range. Statistics are presented as both a graph and table. A listener session is a single connection from a listener to the Radio Mast Streaming Network.

The following controls are available for filtering listener session data:

  • Stream - View data for all streams or filter to a particular stream.
  • Breakdown by - Choose a dimension to breakdown the data by (Country, City, Device, or None)
  • Filter by - Further filter the data by a particular value (eg. Listeners from the United States)
  • Breakdown further - Apply a second dimensional breakdown to your data, after having filtered it down. (eg. Listener sessions by city in the United States.)

Listener Sessions Graph in Radio Mast Analytics" caption="The Listener Sessions graph displays the top 5 series over time, based on the filters selected.
The Listener Sessions graph displays the top 5 series over time, based on the filters selected.

The graph displays the top 5 data series from the table, showing how your audience changed over the reporting period.

The table displays listener session breakdowns by the selected filters across the reporting period. Statistics include total listener sessions, average session duration, and total duration (also known as total listener hours or aggregate tuning hours).

The table can also be switched to "Percentages" mode, which displays Total Duration and Listener Sessions as a percentage of their respective totals. For example, this allows you to see percentage of TLH by country.

Listener Sessions Table in Radio Mast Analytics" caption="The Listener Sessions table displays the top 10 series, plus an aggregate of "Other" series.
The Listener Sessions table displays the top 10 series, plus an aggregate of "Other" series.

Performances

The Performances tab displays how many times each track was aired on your radio stream (play count) and how many times it was heard by listeners (performances). If a single track is aired by your radio station and heard by 10 listeners, 10 performances are reported.

Performances can be filtered by an individual stream or aggregated across all streams on a station. Performances are reported monthly. Monthly performance data can be exported to CSV.

Additional metrics are available below the Performances table, and include total performances, tracks played, and tracks per hour for a given month.

Reports

Reports can be exported in the style used by performing rights organizations, including SoundExchange, BMI (Music Use Report), ASCAP, and Re:Sound. These are useful for licensed radio stations who need this data for royalty reporting.

IMPORTANT: Some royalty reports include columns that must be manually filled out or provided by an encoder that supports Extended Metadata. Please read the sections below for more information.

SoundExchange Report

Radio Mast Analytics can generate reports in the style required by SoundExchange, based on your performance data. Performances are filtered for US listeners only, calculated based on the fraction of daily US total listener hours (TLH).

Extended Metadata is required for complete SoundExchange-style reports. The following metadata fields are required:

  • Artist
  • Title
  • Year
  • Label
  • Alternatively: ISRC, instead of Year and Label.

Additionally, the "Service Name" column must be manually filled out. For more information about SoundExchange reporting requirements, please consult your agreement with SoundExchange.

ASCAP Report

ASCAP-style quarterly reports can be generated with Radio Mast Analytics.

Note that the "Service Name" column must be manually filled out before submitting your report.

BMI Music Use Report

Quarterly reports in the style of a BMI Music Use Report can be generated by Radio Mast Analytics.

Re:Sound Report

Monthly reports in the style of Re:Sound can be produced for your station by Radio Mast Analytics.

Extended Metadata is required for complete Re:Sound-style reports. Specifically, the Label field must be provided by your encoder, in addition to the traditional Artist and Title fields.

PPL Report

Radio Mast Analytics does not have a PPL-style report, but the information needed for some types of broadcasters is readily available in the following parts of the interface:

  • Listener Sessions tab:
    • Percentage breakdown of listener hours by country - Click the Percentages tab above the table to view.
    • Total listener hours (TLH) per month or quarterly period - Clear the Breakdown and Filter selections to see TLH across all listeners and adjust the reporting period accordingly.
  • Performances tab:
    • Average number of tracks webcast per hour

Summary of Reports

Report Style Period Metadata Required Notes
SoundExchange Monthly Extended Metadata: Artist, Title, Year, Label (or ISRC) NAME_OF_SERVICE and CHANNEL_OR_PROGRAM_NAME columns must be manually filled out. Performances are filtered to US listeners only.
ASCAP Quarterly Basic Metadata: Artist, Title "Service Name" column must be manually filled out. "Number of Performances" is equivalent to our "Play Count".
BMI Music Use Report Quarterly Basic Metadata: Artist, Title "Performance Count" is equivalent to our "Play Count".
Re:Sound Monthly Extended Metadata: Artist, Title, Label "Number of Plays" is equivalent to our "Play Count".

Bots and Filtering

Radio Mast Analytics filters known bot traffic into a Device category called Bot, which can be explored in the Listener Sessions tab.

Radio Mast Stream Monitoring is filtered out from all Analytics statistics.

Frequently Asked Questions

What does "Unknown" mean in the Listener Sessions table?

Unknown can sometimes seen in city or country data when it was not possible to accurately identify a listener's location. For example, if Analytics is able to geolocate a listener's country but not their city, their city is labelled as "Unknown".

What does "Other" mean in the Listener Sessions table?

Analytics calculates data series for the top 10 values of each dimension daily (eg. top 10 devices in Amsterdam daily). Listeners from the "long-tail" beyond that top 10 are lumped into a single category called "Other", allowing them still to be accounted for, but with less precision.

How often does data refresh?

Analytics data refreshes daily.

I need an additional report not listed here.

Need a report that we don't have? Please get in touch and let us know what you need.

No, Radio Mast Analytics does not use tracking cookies.

Can I see TLH by country?

Yes, the Listener Sessions tab allows you to see a breakdown of TLH (aka. ATH) by country.

Other Questions

Have another questions not answered here? Please get in touch and we'd be happy to help.